BLM

Recently I got an email from someone that thought I might be interested in an article about the SAS Institute in some online industry newsletter. I might have signed up and read the article if the executive summary didn't read like it was written by a 12 year-old making fun of her dad:

"SAS: Striving to Sustain Leadership
by P.J. Jakovljevic
SAS Institute has been successful, moving beyond a business intelligence. Lately, it has lately focused on sustaining its technology leadership, expanding in some vertical markets, and becoming more attentive to the low-end market."

Again, I couldn't bring myself to actually create a login to read it, but this other executive summary on the same site seems like it could be worth the read. If only to convince myself that most people in this industry are truly bat crazy.
"BLM: Buzzword Life Cycle Management
William Sheppard - August 6, 2005

Executive Summary

The IT industry is alive with buzzwords. The management of buzzwords represents a significant area of improvement for both the buzzword users (BU, for example vendors, analyst and consultants) and buzzword consumers (BC, mostly end users). Buzzword life cycle management (BLM) is a proven discipline being applied to this crying need within the software industry..."

My IT skillz must be going soft cause I've never taken part in the buzzword life cycle discipline. But I've got a hunch that waterfalls are involved.

Check it out.